CHALLENGE
Continue to grow Formula racing in the United States, despite the lack on competition in Formula 1.
Continue to grow Formula racing in the United States, despite the lack on competition in Formula 1.
Fans of the sport are losing interest because there is no competition.
CATEGORY TRUTHThere are more eyes on the sport than ever.
Rise of the Formula 1 Netflix series has grown the popularity of the sport in the US exponentially.
Rise of the Formula 1 Netflix series has grown the popularity of the sport in the US exponentially.
CONSUMER TRUTH
Sports fans crave competition.
COMPANY TRUTH
Formula 2 presents much closer competion than
Formula 1.
KEY INSIGHT
More people are watching Formula 1 racing in the United States, but the sport needs closer competition to keep it’s fan base interested.
The Formula 2 championship is consistently closer.
Since 2021 the Formula 1 championship has been decided by 100s of points between 1st and 2nd.
While Formula 2 has been consistently <100 point differential between first and second place.
STRATEGY
Push viewership to Formula 2. Creating deeper roots within the sport and give fans what they are missing, close competition.
WAYS INTO THE US MARKET FOR F2
WAYS INTO THE US MARKET FOR F2
Integration with F1 broadcast
F1 personalities presenting F2
In season tournament
Youtube Behind the Scenes Coverage